Madigan Cashmere

Madigan is a luxury brand that loves and savours the simple & beautiful. Celebrating Irish heritage and craftsmanship, they specialise in bespoke cashmere knitwear. Made in Ireland to last a lifetime.

 

Madigan Cashmere

The focus of the Madigan website is bringing the touch/feel experience to their e-commerce with beautiful imagery, while telling their family’s story of Irish entrepreneurship & design.

We expanded Madigan’s domestic market to capture international attention from key tastemakers & position the brand as a lifestyle brand & leader in Irish Design.

We worked on range planning, visual communication, photoshoot production, styling. We improved the customer journey with UX Design best practices and increased web traffic with SEO + AIO & PR strategy.

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Michelle Ross